Web Survey Bibliography
In recent years with the increasingly world-wide introduction of the Internet, the use of online questionnaires has increased dramatically. However in Thailand, there has been only very limited systematic research on web-based design in Thailand, including for Thai undergraduates who are the biggest group of Thai internet users. The particular characteristics of the Thai language (e.g. no capital letters, no break between words, Thai script etc.) present some interesting challenges for online Thai surveys. This experimental study investigated web-based survey design principles based on an English language background trial at a Thai university with individual interviews and focus groups with the use of think aloud and other research techniques. The findings of two types of web usability tests revealed that the scrolling web-based format was the most suitable for conducting survey s and that such surveys are most likely to attract higher response rates when endorsed by a trusted organization, when instructions are short, simple and specific, when closed and dichotomous questions provide sufficient answer options and when matrix and semantic differential questions are limited. Research also indicates that the font, Ms Sans Serif of size "-1" or 14 pixels in Thai, is the most appropriate for the Thai language, as is a simple progression bar, three-point rating scales and an artistically decorated survey form.
The approximate ideal length of an effective on-line survey is about 20 questions, taking about 5 - 10 minutes to complete. The short and potentially sensitive demographic questions are best obtained just before respondents complete the questionnaire. Thai undergraduates adequately understand check boxes, option or radio buttons, and drop-down menus; therefore a help section may only be necessary when the survey is more complex than a general survey.
The study also examined the most attractive invitation method, comparing pop-up windows, message banners and advertising marquees in a 22-day trial on a Thai university website where 3,848 survey forms were completed, representing 22.7 per cent of those who entered the survey web-site. The characteristics did not differ from the actual university web-users profile - 58% were female and 32.8% were university students. The most effective invitation method was a message box when users clicked on any link on the homepage since it is a new method with no restriction from the browser with an effective grasp on the attention of the users. The most significant reasons influencing participants' decisions about the questionnaire were the same factors effecting decisions to participate in surveys generally: topic of survey followed by the importance of the survey content. The third reason influencing users' decisions to participate in this survey was the invitation method. In future, the third factor may become the ben efit accruing to the respondent.
RMIT Homepage (abstract) / (full text)
Web survey bibliography - 2007 (157)
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- Dual-mode electronic survey lessons and experiences; 2007; Lang, M.
- Does mode matter for modeling political choice? Evidence from the 2005 British Election Study; 2007; Sanders, D., Clarke, H. D., Stewart, M. C., Whiteley, P.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Design and development of an electronic survey system; 2007; Aaron, B., Desai, S.
- Counterfactuals and causal inference: Methods and principles for social research; 2007; Morgan, S. L., Winship, C.
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.
- A guide to understanding Internet measurement alternatives; 2007
- Internet research ethics; 2007; Ess, C.
- Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace ; 2007; Dwyer, R., Passerini , K., Hiltz, S. R.
- Knitting Patterns: for interview and analysis; 2007; Jenkins, S.
- Surveys and Technology – Polishing the Crystal Ball; 2007; Neffendorf, H.
- Choosing Web Surveys: mode choices among Youth Cohort Study respondents; 2007; Wardle, H., Robinson, C.
- Using Chat Tools to Perform Evaluation Interviews Eve-Marie Larsen; 2007; Larsen, E.-M.
- The Effect of Reminder Intervals on Response Rates for Web Surveys; 2007; Lemon, J. S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Survey Research in a Wireless World; 2007; Pazurik, A., Cameron, M. R.
- Whither the Web: Web 2.0 and the Changing World of Web Surveys; 2007; Couper, M. P.
- Internet-based survey design for university web sites : a case study of a Thai university ; 2007; Vate-U-Lan, P.
- Visualizing Personal Networks: Working with Participant-aided Sociograms; 2007; Hogan, B., Carrasco, J. A., Wellman, B.
- Online research ethics; 2007; Madge, C.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Context effects in Internet Surveys: New issues and evidence; 2007; Smyth, J. D., Dillman, D. A., Christian, L. M.
- Technical considerations when implementing online research; 2007; Schmidt, W. C.
- Psychological Research on the Internet; 2007; Krantz, J. H.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- Methodology in Our Madness; 2007; Lynn, P.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- Applications of the Document Object Model (DOM) in Web-Surveys; 2007; Neubarth, W., Kaczmirek, L.
- Respondent acceptance of web and e-mail data reporting for an establishment survey; 2007; Rosen, R. J., Harrell, L. J., Yu, H.
- The influence of interactive probing on response to open-ended questions in a web surveys; 2007; Holland, J. L., Christian, L. M.
- Evolution of web surveys at USDA`s national agricultural statistics service; 2007; Gregory, G., Earp, M.
- Using a web-lite approach to collecting data via the web; 2007; Frederickson-Mele, K.
- Email data collection; 2007; Fast, D.
- Interface Design and Testing for Electronic Self Administered Survey Forms using Excel; 2007; Farrell, E., Hewett, K., Rowley, T., Van Ede, L., Burnside, R.
- A Nonparametric Approach to Weighting Web Panel Data; 2007; Thorburn, D., Lorenc, B.
- Web questionnaires and Web 2.0; 2007; Folkedal, J.
- Automated data collection from internal Enterprise production systems ; 2007; Vik, T.
- Internet Surveys – Data Collection challenges for Statistics (Norway); 2007; Gloersen, R.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.
- Web-Based Research Tools and Techniques; 2007; Albrecht, A. C., Jones, D. G.
- Web Survey Design in ASP.Net 2.0: A Simple Task with One Line of Code; 2007; Liu, C.
- Deformation analysis of the repeated positional surveys in the undermined localities using web applications...; 2007; Milan, T.
- The Role of Emotions in the Response to Open-ended and Closed Questions in a September 11th On-line...; 2007; Jerabek, H.
- Responding to sensitive Questions in Surveys: A Comparison of Results from Online Panels, Face-to-Face...; 2007; Dayan, D., Schofield Paine, C., Johnson, A. J.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Promoting Internet surveys and respondent relationship at INE Portugal: WebInq data collection system...; 2007; Cunha, C., dos Santos, P. S., Goulão, C., Leal, J. F.
- Learning Statistics – in a web-based and non-linear way ; 2007; Rootzen, H.
- Comparisons of Delivery Methods in a Survey Distributed by Internet, Mail, and Telephone; 2007; Lesser, V. M.